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Bell&Ross Twelve O'Clock

Wednesday, June 8, 2011

Bell&Ross Twelve O'Clock. The Bell&Ross Twelve O'Clock watch is an artistic interpretation of the Bell & Ross disk-based displ

The Bell&Ross Twelve O’Clock watch is an artistic interpretation of the Bell & Ross disk-based display. Primarily conceptual, it is a constantly evolving animated piece, only indicating the exact time for a fleeting moment. The BR Twelve O’Clock is a clock made up of 12 display watches and one needs a manual to read time. Each watch has a number on it corresponding to an hour of the day: 1, 2,3,  up to 12. Each number is drawn on three concentric disks. As the disks rotate, the numbers become fragmented making them illegible. You must wait until the disksare correctly positioned to be able to read the time. The exact hour is indicated by the only watch that displays a number in a vertical position. For example at three o’clock, the third watch shows the number 3, while the images on the other watches remain fragmented. At four o’clock, the number 4 is shown on the fourth watch and so on.
As time passes, the twelve watches create an abstract picture with a fascinating movement. The twelve watches use the disk-based display technology developed by Bell & Ross. The display is in the form of three separate concentric disks on single plane. As they rotate, an adjustment to the nearest micron ensures that the disks are constantly parallel. The technical challenge lies in the design and production of the three disks and in the accuracy of their assembly.
The twelve automatic watches come in a box with twelve battery-powered winders with push button operation. This system guarantees a constantly changing montage.

Technical characteristics

Movement: self-winding mechanical ETA 2892
Disk display system.
Functions: hours, minutes, seconds.
Case: 46 mm diameter. Steel
Crystal: anti-reflective sapphire.
Water-resistance: 100 meters
Strap: rubber.
Price: 58.000 euro