The Swiss watch manufacturer Roger Dubuis appointed the Gerard Butler as the new brand ambassador.
“Spartans, tonight we dine in hell!” The line from the trailer for the film “300” still resonates in the memory. It was declaimed by Gerard Butler, crowned King of Sparta in a Zack Snyder production. His charisma sweeps aside all in his path, which was unlucky for a million Persian soldiers at the battle of Thermopylae in 480 B.C. Before taking on the destiny of the Spartan King Leonidas, Gerard Butler was a lawyer - a profession rather than a vocation. It wasn’t long before he immersed himself in his passion for theater, where his talent was quickly recognized.
The actor recalls that his first encounter with Rober Dubuis watches happened last year, when they caught his attention in a store window.
“I’m blown away”, said Butler – who has seen many things in his time – on discovering the world of fine watchmaking and its most arcane secrets. The news was celebrated with a visit at the manufacture.
“Counting Gerard Butler among the brand’s friends is all the more special since this proximity is a natural fit with the world of Roger Dubuis. Gerard’s fire and powerful image resonate perfectly with the firm’s watches and will increase publicity amongst an audience who appreciate art and aesthetics”, said Roger Dubuis CEO Georges Kern.
Gerard Butler happily admitted that “watchmaking is just like the cinema, it hides a precise mechanism which must then generate emotion. The world of Roger Dubuis, the arrival of its collections, like spaces of freedom, perfectly matches my principles. You need to take chances in life and always push yourself.”
