Piaget continues to collaborate with the showbiz industry and after Mika and Beyonce, a Piaget watch features in a Florence and the Machine music video. Florence Welch, the lead singer of the band, wears a Possession watch and Piaget jewelry in the new “Shake it out”, the first-to-be-released single from the band’s highly anticipated new album, Ceremonials. The company’s officials say her distinctive style and the alluring, dream-like masquerade imagery of the video made it a natural fit for Piaget. In the video, Florence wears the Piaget Possession watch with a white gold case, accented by a single diamond, slim Roman numerals on the dial and a strap in black satin. On her left hand, Piaget’s dazzling Limelight white gold, diamond and black onyx ring accents her avant-garde look. During the video, Florence also wears two rings from Piaget’s iconic Possession Entrelacée collection—one in simple yellow gold and one lightly paved with diamonds. The pieces featured in “Shake It Out” are available at Piaget boutiques and select retailers worldwide.
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